Art for Hope is a prominent initiative by the Hyundai Motor India Foundation that supports emerging youth, women, and rural and traditional artists, empowering them to showcase their creativity while making a social impact. The platform provides grants to artists from various disciplines. The initiative fosters a culture of artistic expression that addresses critical societal issues such as sustainability, mental health, cultural heritage, and inclusivity.

Turmali And The Light Savers aims to excite and inspire children with the stories and to encourage them to become avid readers. Turmali and The Light Savers book series help teach everyone, regardless of age, race, religion sex or nationality, that we are all the same, and it is our differences that make our world a fascinating and remarkable place to live.